Personalization is not new. Popularized by Amazon and Netflix more than a decade ago, personalization is the practice of tailoring information to people based on what they are looking for, what they have found interesting in the past, what their friends have engaged with, or based on explicit inputs like their interests. Personalization has gotten a lot of positive attention recently because it can be used to great effect to organize the web’s information overflow into relevant, meaningful experiences.
Anna Taylor on 17 Jun 13Does your web site or marketing email look as good on all mobile phones and other handheld devices, as it does on your computer? If not, you have a bigger problem than you realize..
