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The following five points offer some big picture guidance for your SEO activities. Perhaps a sixth point would be, don't put all your eggs in one basket. Great SEO requires balance: pay equal attention to onsite and offsite optimization opportunities.
1:Content quality is your primary onsite SEO consideration. For keywords, user intent is a major consideration, since the most valuable traffic to your site comes from users who are interested in doing business. Think visibility rather than rankings, because rankings vary from user to user, and users look for search results based on content type (images, news, etc.).
A steady increase in organic search traffic growth is usually the best indicator of strong SEO. For link building, quality is more important than quantity