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I tend to keep imagery confined to a particular region of the layout, or reserve it for a specific purpose. In my opinion, the overuse of photography or illustration can quickly create a crowded, chaotic design which just obscures the intention or message of the piece. Contrast is an element of design which I love to work with when creating anything visual. This comes just as much into play with use of imagery in a composition as it does within the image itself. Effectively integrating imagery into a design requires an awareness of balance and tension. Compact areas of motion and activity, countered with spaces for the eye to rest and relax.

When designing outside HTML and CSS, I focus on constructing the language and guidelines of the page, determining proportions, widths and heights, gutters and white space, specifying complementing typefaces, choosing relative type size and leading, and the application of color as a means of both obvious and subtle accent.

The vertical alignment wasn’t refined until after each column was already positioned on the page.