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When it comes to being able to make a decision in regards to who you will be working with when you finally decide you want to get your company out of the stone ages and online you need to make sure you know what you are looking for.

It is often the case that small business owners think they will minimize costs by simply doing the job themselves. Building your own website and then managing online marketing yourself is a good opportunity to cut costs, but it will only make a difference if in fact there are profits coming in. For some, it may work. If it does not work for you, turn to a professional to help you through this process.

Are you using Cloud Computing and Drop Box yet? If you are not, you may want to find out what you are missing. Cloud Computing is a program that allows you to reach everything you need to maximize your experience online in one place. Drop Boxes is a software program that allows you to share all of your important documents in a cloud, meaning that anyone who has access to that cloud in cyber space has access to your documents (of course, you limit who has this right.) The benefits of these services are improved productivity, ease of use and effective management of your systems.

A landing page is any website page designed specifically to get a result out of the person who arrives there. In short, the visitor to your site has clicked on a link or ad to get to this page and you want them to take a specific action before they leave the page. You may want the person to sign up for your newsletter or to purchase a product or service from you. The problem is, a basic, boring landing page is not going to get their attention. You need a customized landing page that is a part of your web design.

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