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Many bloggers blog to create a personal brand. While you may be able to focus your attention on privacy, you still have to link your identity with the content you post online. Many writers seek anonymity in a politically charged world. While some bloggers can take steps to protect their privacy, others seek out the best platforms for blogging, which will keep your identity secret.

Increasing number of cyber-attacks in recent years has increased the requirement of uncovering digital data or information for keeping a track on the flow of information all over the web. Program PRISM conducted by NSA is one of the implementations of data and information collection about an individual thus, compromising the privacy of a user.