Tracking Google Analytics Events with Google Tag Manager - YouMoz - Moz - 0 views
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Vernon Fowler on 20 Jan 14"Google Tag Manager (GTM) is a great tool that can really streamline the implementation of your favorite web analytics tool. Basically, you put a container tag on your site by editing your template and then you should be able manage the configuration and the data collection process of your web analytics tool without touching your template again. You should be able to do it, but the truth is you are not because of the dreadful lack of documentation about this tool."