Group items tagged

We can increase productivity and profit, and save money. We can decrease congestion, and reduce environmental pollution, without spending millions on new infrastructure. We can achieve economic and community development, and improve national productivity. We can do more and better work, and spend more time enjoying life.

You can't get much more basic than the lead finding of Poynter's EyeTrack07 study, presented this morning to the American Society of Newspaper Editors in Washington, D.C.Readers select stories of particular interest and then read them thoroughly.And there's a twist: The reading-deep phenomenon is even stronger online than in print.At a time when readers are assumed to have short attention spans, especially those who read online, this qualifies as news. RELATED RESOURCES -- Marketplace report on Poynter's Eyetrack research -- Editor & Publisher report That was the predominant behavior of roughly 600 test subjects -- 70 percent of whom said they read the news in print or online four times a week. Their eye movements were tracked in 15-minute reading sessions of broadsheet, tabloid and online publications. Evidence from these sessions revealed how long readers spend with the stories they pick, as well as a host of other details about reading patterns.This first look at EyeTrack07's headline findings is presented here in four formats:A video produced at Poynter last week, that replicates the presentation Sara Quinn and Pegie Stark Adam gave this morningA text version of that presentationThe slides [PDF] used in this morning's presentationA brochure [PDF] summarizing both the findings and the methodology of the studyAlso, be sure to take a look at this video, produced by Poynter's Al Tompkins, and included in the ASNE presentation this morning.The study, which was planned more than a year ago, tested readers in Denver, Minneapolis, Philadelphia and St. Petersburg, Fla., last summer and fall.But analysis of the readers' eye movements was just completed recently. The project is still a work in progress. Deeper analysis is ongoing, and more findings are slated to be released later this year.The application of these initial findings to print and online design is just beginning.Discussion continues at a major Poynter conference April 10 through 12. That conference is full, but you can still sign up for a hands-on EyeTrack workshop to be held at Poynter in September. Click here to learn more and register.A book with complete results, pictures of the materials test subjects viewed and a full account of how the research was done will be available in June.

Writing effective text for the Web is more than just stringing words together and hoping for the best. It goes beyond just conveying information. If you really want to capture the interest and engagement of your users and members, the text needs to do much more. Ideally, you want your writing to:attract their attentiongrab their interestpull them into the contentadd real value to their workmake then want to register or return, andincrease their sense of trust in your community.

Kaizen philosophy continuous incremental improvements Kaizen method   The Kaizen method of continuous incremental improvements is an originally Japanese management concept for incremental (gradual, continuous) change (improvement). K. is actually a way of life philosophy, assuming that every aspect of our life deserves to be constantly improved. The Kaizen philosophy lies behind many Japanese management concepts such as Total Quality Control, Quality Control circles, small group activities, labor relations. Key elements of Kaizen are quality, effort, involvement of all employees, willingness to change, and communication.   Japanese companies distinguish between innovation (radical) and Kaizen (continuous). K. means literally: change (kai) to become good (zen).   The foundation of the Kaizen method consists of 5 founding elements: 1. teamwork, 2. personal discipline, 3. improved morale, 4. quality circles, and 5. suggestions for improvement.   Out of this foundation three key factors in K. arise: - elimination of waste (muda) and inefficiency - the Kaizen five-S framework for good housekeeping       1. Seiri - tidiness       2. Seiton - orderliness       3. Seiso - cleanliness       4. Seiketsu - standardized clean-up       5. Shitsuke - discipline - standardization.   When to apply the Kaizen philosophy? Although it is difficult to give generic advice it is clear that it fits well in incremental change situations that require long-term change and in collective cultures. More individual cultures that are more focused on short-term success are often more conducive to concepts such as Business Process Reengineering.   When Kaizen is compared to BPR is it clear the K. philosophy is more people-oriented, more easy to implement, requires long-term discipline. BPR on the other hand is harder, technology-oriented, enables radical change but requires major change management skills.