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You can't get much more basic than the lead finding of Poynter's EyeTrack07 study, presented this morning to the American Society of Newspaper Editors in Washington, D.C.Readers select stories of particular interest and then read them thoroughly.And there's a twist: The reading-deep phenomenon is even stronger online than in print.At a time when readers are assumed to have short attention spans, especially those who read online, this qualifies as news. RELATED RESOURCES -- Marketplace report on Poynter's Eyetrack research -- Editor & Publisher report That was the predominant behavior of roughly 600 test subjects -- 70 percent of whom said they read the news in print or online four times a week. Their eye movements were tracked in 15-minute reading sessions of broadsheet, tabloid and online publications. Evidence from these sessions revealed how long readers spend with the stories they pick, as well as a host of other details about reading patterns.This first look at EyeTrack07's headline findings is presented here in four formats:A video produced at Poynter last week, that replicates the presentation Sara Quinn and Pegie Stark Adam gave this morningA text version of that presentationThe slides [PDF] used in this morning's presentationA brochure [PDF] summarizing both the findings and the methodology of the studyAlso, be sure to take a look at this video, produced by Poynter's Al Tompkins, and included in the ASNE presentation this morning.The study, which was planned more than a year ago, tested readers in Denver, Minneapolis, Philadelphia and St. Petersburg, Fla., last summer and fall.But analysis of the readers' eye movements was just completed recently. The project is still a work in progress. Deeper analysis is ongoing, and more findings are slated to be released later this year.The application of these initial findings to print and online design is just beginning.Discussion continues at a major Poynter conference April 10 through 12. That conference is full, but you can still sign up for a hands-on EyeTrack workshop to be held at Poynter in September. Click here to learn more and register.A book with complete results, pictures of the materials test subjects viewed and a full account of how the research was done will be available in June.

I'm Managing Directrix of 3D / NetTV production house Mohawk Media, and co-founder of digital label TMet Recordings. I'm also an online strategist for Creative Kiwi Community The Big Idea, and share a fortnightly 'Digital Life' slot with Chelfyn on Afternoons with Jim Mora for National Radio, New Zealand.

A new open-source social networking software gains its power to be used in schools and other organizations. University of Brighton was the first to introduce Elgg, a social network to help teachers in their interaction with children and use social networks like MySpace, blogs and document.write(MLnkMk('=b!isfg>#iuuq;00efm/jdjp/vt#!!ubshfu>#`cmbol#?Efm/jdjp/vt=0b?'))Del.icio.us feeds for educational purposes. If earlier, the access to these sites were seen as a an obstacle and were banned, now many teachers see it a helpful tool as this attracts great interest among teenagers. Every participant taking part in the project will have a blog with profile page, and have an opportunity to share photos, ideas and communicate with friends in online communities.

Do you know the age profile of your staff and their retirement plans? Can you identify those staff members whose knowledge would be most keenly lost by your organisation should they leave? Who’s responsibility is the retention of knowledge? David DeLong’s book begins with a discussion of current developments and provides examples of the types of impact experienced by companies when senior employees retire. DeLong’s studies appear solely within the USA, but nevertheless they offer examples that are deeply worrying should they be replicated elsewhere.