The Atavist Matures as a Publisher and a Platform - NYTimes.com - 0 views
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a template for articles that seamlessly integrated video, easily toggled between print and audio versions, and let the reader control text size, scrolling rate and other features.
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The Atavist will release a free version of its software, and people who sign up can begin building children’s books or travelogues or whatever else they fancy, some of which will become part of its online marketplace. Using the so-called freemium model, The Atavist may charge people fees for additional features — like the ability to create an app that could be sold by Apple — and will be making money by taking a cut of sales.
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They wanted a tool and a platform that would be fungible enough to allow articles to be sold for the iPad, the Kindle and other e-readers.
