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Michael Porterfield

Power to the People: Think Quarterly by Google - 0 views

www.thinkwithgoogle.com/...orphosis-google-homegrown.html

mobile metamorphosis

shared by Michael Porterfield on 15 Nov 11 - No Cached
  • exploring and supporting new forms of interactivity and participation, as well as ‘digital praxis’ – realising our desire for alternative forms of storytelling and collaboration brought to life through new platforms and skills.
  • “People’s activities, relationships, and social groupings online are just as valid and interesting as those in the ‘real’ world. Behind those hundreds of millions of screens are real people, in real communities.”
  • Through that lens, people’s activities, relationships, and social groupings online are just as valid and interesting as those in the ‘real’ world. Behind those hundreds of millions of screens are real people, in real communities. Social activity online is an extension of community and socialization, and it challenges as well as extends our social literacy, norms, and identities. Since the internet is powered by people, what better place is there for an anthropologist?
  • ...3 more annotations...
  • screens
  • My motto is ‘embrace, don’t replace.’ Don’t bend a service such as Twitter to your will, or treat it as an extension of your own site. Be aware of the norms and etiquette of the communities you are engaging with. Listen more than you talk, be prepared to learn from your community members – and let that change what you do in future. That’s a truly social media approach.
  • Nor can you magic a community into being. They already exist and have established ideas, membership, motivations, and ways of working. Think about how you can work with those established groups, and help them do what they want to do. Act as a platform or a way of enhancing their activities rather than trying to get them to do something that only suits you. The best communities enable people (including businesses) to engage in contexts of mutual interest, for mutual benefit.
  • Michael Porterfield on 15 Nov 11
     
    "Through that lens, people's activities, relationships, and social groupings online are just as valid and interesting as those in the 'real' world. Behind those hundreds of millions of screens are real people, in real communities. Social activity online is an extension of community and socialization, and it challenges as well as extends our social literacy, norms, and identities. Since the internet is powered by people, what better place is there for an anthropologist?"
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