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Search engines use complex algorithms to give you the best search results and they are constantly updating their algorithms. The latest algorithm used by Google is the Hummingbird algorithm and here is brief overview what this algorithm is all about and its effect in the SEO World.

Search Engine Optimization requires you to perform a lot of activities and monitor each one of them closely. This results in the generation of lot of reports to analyze. This only means that if we are not organized, we will not be able to survive. It will lead to a lot of chaos.