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The only downside to covering technology is that eventually you know so many people that it is hard to not be slightly biased, the tech world just isn't that big. So it is with Clicky Web Analytics: my friends run it, I've worked with them, and they are good guys.

Having analytics data will simply provide you with solid facts that will only help to make your evaluation more useful and factual. Free Website Evaluation Tip #2 - Evaluate the effectiveness of your website as it applies to your target audience. Many website owners design and build a website with their likes and dislikes in mind, which is a big negative.

If your website is not getting traffic, then you know that your website is not properly optimized to be found by the search engines for keywords that people are using to find and locate businesses like yours.