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The Benefits of Online Marketing for Small Businesses Online marketing is important when it comes to small businesses. This is because consumers are online during this age in time and you want to make sure that when they are searching for something on the web that they come across your company. Having professional website development and a mobile website is a good start yet it is beneficial to invest in other online marketing services such as SEO and PPC too. Today, we are discussing the main benefits that come along with online marketing for small businesses. It Allows Your Customers Access to You Around the Clock Online marketing allows you to keep your business open 24/7. This means that you never have to worry about losing customers because of them needing something outside of traditional business hours and you are able to cut back on the amount of overtime that you have to pay your employees. Allowing your customers to shop online is convenient for them too because they can browse your available options and shop whenever they have the time. You Reach More Customers Online marketing allows you to reach customers at any location. You no longer have to worry about only getting orders from consumers in your local area. Instead, you can sell products and services worldwide, which mean your small business, can start generating more revenue quicker. You also avoid having to have many facilities spread throughout the country or world. Lowers Your Cost Online marketing also lowers the amount of money that you have to spend in advertisements. When you market on the internet with PPC you are able to spend less money than if you were to advertise in the newspaper, flyers around town, or on the television. You also prevent yourself from having to purchase a lot of stock for store displays. Instead, you can order stock, as you need it so your inventory costs are able to stay as low as possible. Gives Customers a Personalized Experience Online marketing allows you to give y