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A strategic approach for organizations which are using Twitter to connect with their audiences, developed by Ogilvy's 360 Degree Digital Influence group.

Twitter has grown exponentially in the past few months and Still, It's growing like crazy. Twitter has surpassed Facebook and others to become the , Daily Resource for Web Designers and Developers.

Once just a fad, Twitter is developing into a powerful form of communication. What its growth says about us - and the future of American innovation