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Vernon Fowler

Google Tag Manager official website - 0 views

www.google.com/tagmanager

google analytics tools tool

shared by Vernon Fowler on 12 Oct 13 - No Cached
  • Vernon Fowler on 12 Oct 13
     
    Google Tag Manager lets you add or update your website tags and mobile applications, easily and for free, whenever you want, without bugging the IT folks.
de Villamil Frédéric

Les 10 meilleures extensions Google Chrome pour booster votre productivité : ... - 0 views

t37.net/ooster-votre-productivite.html

google chrome browser

shared by de Villamil Frédéric on 16 Jan 10 - Cached
  • de Villamil Frédéric on 16 Jan 10
     
    L'arrivée des extensions est également, pour les utilisateurs de Chrome, une excellente occasion de se créer un outil sur mesure afin d'augmenter leur productivité quotidienne. J'ai donc fait pour vous le tour des 1592 extensions disponibles afin de vous concocter une liste des 10 meilleures extensions Google Chrome pour booster votre productivité.
Vernon Fowler

Microdata - Dive Into HTML5 - 0 views

diveintohtml5.info/extensibility.html

HTML5 microdata schema structure metadata content data model

shared by Vernon Fowler on 20 Jan 13 - No Cached
  • a third option developed using lessons learned from microformats and RDFa, and designed to be integrated into HTML5 itself: microdata.
  • “Adding microdata” to your page is a matter of adding a few attributes to the HTML elements you already have.
  • So where is the real information? It’s in the <dd> element, so that’s where we need to put the itemprop attribute. Which property is it? It’s the name property. Where is the property value? It’s the text within the <dd> element. Does that need to be marked up? the HTML5 microdata data model says no, <dd> elements have no special processing, so the property value is just the text within the element.
  • ...7 more annotations...
  • This technique is also useful for microdata. There are two distinct pieces of information here: a title and an affiliation. If you wrap each piece in a dummy <span> element, you can declare that each <span> is a separate microdata property.
  • There are two major classes of applications that consume HTML, and by extension, HTML5 microdata: Web browsers Search engines
  • Google supports microdata as part of their Rich Snippets program.
  • a handy tool to see how Google “sees” your microdata properties
  • Just like associating a URL with a Person, you can associate a URL with an Organization. This could be the company’s home page, a contact page, product page, or anything else. If it’s a URL about, from, or belonging to the Organization, mark it up with an itemprop="url" attribute.
  • To handle edge cases like this, HTML5 provides a way to annotate invisible data. This technique should only be used as a last resort. If there is a way to display or render the data you care about, you should do so. Invisible data that only machines can read tends to “go stale” quickly. That is, someone will come along later and update the visible text but forget to update the invisible data. This happens more often than you think, and it will happen to you too.
  • itemscope says that this element is the enclosing element for a microdata item with its own vocabulary (given in the itemtype attribute). All the properties within this element are properties of http://data-vocabulary.org/Geo, not the surrounding http://data-vocabulary.org/Organization.
Vernon Fowler

Outbound Links - Analytics Help - 0 views

support.google.com/...answer.py

outbound analytics tracking links javascript

shared by Vernon Fowler on 15 Jan 13 - No Cached
  • Because links that lead away from your site are not automatically tracked by Google Analytics, you will need to manually tag all outbound links you want to track. To do this, you will add some custom JavaScript that uses the _trackEvent method to record these links and then modify the links you want to track.  These instructions assume you already have either the traditional (ga.js) or the asynchronous tracking code in your pages, that you have some familiarity with JavaScript, and that you can edit your website pages to include this JavaScript.
Vernon Fowler

What is cornerstone content? * Yoast - 0 views

yoast.com/what-is-cornerstone-content

WEB300 content seo

shared by Vernon Fowler on 14 Apr 17 - No Cached
  • tell Google which one is the most important
  • If you provide the proper internal linking structure between your posts, you can show Google which article is the most important.
  • You have to tell Google that your new cornerstone article is the most important one on your site. Don’t forget to link from all the long tail articles to your cornerstone article!
  • ...2 more annotations...
  • Cornerstone content should always be content pages. It could be a blog post, but you could also make a page out of it. The content should be updated very regularly. Cornerstone articles should be explainers, so these should definitely be informative articles. In your cornerstone article, you should aim to rank for the most competing keywords.
  • Cornerstone articles are usually rather long. Everything that’s important about a certain topic should be covered in your cornerstone article. That’ll ask quite a bit of your writing skills. Lengthy articles are usually hard to read, especially from a screen. Make sure to use sufficient headings. An index at the beginning of a long cornerstone article is also a great idea.
Vernon Fowler

META SEO inspector v1.8.3 - 0 views

www.omiod.com/meta-inspector.php

metadata LIM225 meta seo inspector chrome extensions html microformats canonical tools

shared by Vernon Fowler on 24 Mar 13 - No Cached
  • Vernon Fowler on 24 Mar 13
     
    A Google Chrome extension useful to inspect the meta data found inside web pages, usually not visible while browsing. Meta data is not just the usual HTML meta tags, but the XFN tags, various microformats, the recently introduced canonical attribute, the no-follow links and so on.
Vernon Fowler

Website Error Checker: Accessibility & Link Checker - SortSite - 0 views

www.powermapper.com/...sortsite

accessibility usability tools tool

shared by Vernon Fowler on 24 Oct 16 - No Cached
  • Vernon Fowler on 24 Oct 16
     
    "Checkpoints Accessibility - check WCAG and Section 508 guidelines against many file types: find flashing GIFs, untagged PDFs Broken Links - check for broken links and spelling errors Compatibility - check for HTML, script and image formats that don't work in common browsers Search Engine Optimization - check Google and Bing webmaster guidelines Privacy - check for compliance with EU and US law Web Standards - validate HTML and CSS Usability - check against Usability.gov guidelines"
Vernon Fowler

Using Zapier and TinyPNG to automatically compress your images - Voormedia - 0 views

voormedia.com/...matically-compress-your-images

automation compression images

shared by Vernon Fowler on 06 Jan 17 - No Cached
  • select Dropbox as the trigger app and choose the New file in directory trigger
  • configure the folder in which the images will be compressed
  • Select the File from step 1
  • ...3 more annotations...
  • add another action that saves the compressed image back to Dropbox. Choose Dropbox as the action app and pick Upload File
  • select the Output File from step 2
  • select File Extension from step 1 (prevents renaming JPEG to JPG)
  • Vernon Fowler on 06 Jan 17
     
    "In this blog post, we created Zap with this action that monitors a Dropbox folder and compresses newly uploaded images. A very similar approach can be used to integrate the API with other cloud services supported by Zapier, such as Google Drive, OneDrive or Box."
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