What is cornerstone content? * Yoast - 0 views
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tell Google which one is the most important
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If you provide the proper internal linking structure between your posts, you can show Google which article is the most important.
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You have to tell Google that your new cornerstone article is the most important one on your site. Don’t forget to link from all the long tail articles to your cornerstone article!
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Cornerstone content should always be content pages. It could be a blog post, but you could also make a page out of it. The content should be updated very regularly. Cornerstone articles should be explainers, so these should definitely be informative articles. In your cornerstone article, you should aim to rank for the most competing keywords.
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Cornerstone articles are usually rather long. Everything that’s important about a certain topic should be covered in your cornerstone article. That’ll ask quite a bit of your writing skills. Lengthy articles are usually hard to read, especially from a screen. Make sure to use sufficient headings. An index at the beginning of a long cornerstone article is also a great idea.