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Before building a web application it's useful to sketch the pages and talk them through with the client. We call these sketches mockups. Instead of emailing the pictures to our clients, we upload them to mocklinkr.com. In just a few minutes (really), we turn the pictures into a prototype our clients can play with. Our clients love using a "working" system and we get better feedback because they're hands-on instead of imagining how it would work. Also, with prospective clients we can quickly and concretely demonstrate our understanding of their needs.