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The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000

The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them?

July 7, 2009 The New Community Rules--New from O'Reilly: Marketing on the Social Web Sebastopol, CA—Facebook, Twitter, LinkedIn, blogs, networking sites, and other examples of the social web today provide businesses with many new and largely untapped marketing channels for products and services. But how do you take advantage of them? With O'Reilly's timely new book, The New Community Rules: Marketing on the Social Web (US $24.99) by social web and viral marketing expert Tamar Weinberg (@tamar), you'll learn how social technologies work and what it takes to dive into the social media sphere and connect with like-minded individuals all over the world. "The New Community Rules is a must-have resource for businesses that need to understand the current social media landscape. You'll be guided through formulating a tangible social media strategy and then learn about the popular tools that will help you get closer to your customers," explains Weinberg, who is based in New York City. "The New Community Rules also covers the various online communities that business owners can tap into, and offers endless tips and tricks to get the most out of these communities." "The bottom line is that social marketing is about real, genuine relationships," adds Weinberg. "Give of yourself, and others will give back to you because they value what you do." The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work--and which don't Many consumers today use the Web to express their opinions on products and services and the businesses that provide them. The New Community Rules presents winning, cost-effective strategies for contributing to social web communities as well as introducing new and more people to your products or services. For a review copy or more information please email peyton@oreilly.com Please include your delivery address and contact information. Tamar Weinberg is a writer and internet marketing consultant specializing in blogger outreach, viral marketing, and social media. She maintains a personal blog about all things social media at www.techipedia.com. She is based in New York City. Additional Resources: For more information about the book, including table of contents, index, author bios, and cover graphic, see: http://www.oreilly.com/catalog/9780596156817 The New Community Rules Tamar Weinberg ISBN: 9780596156817, 240 pages, Book Price: $24.99 USD, £18.99 GBP order@oreilly.com 1-800-998-9938 1-707-827-7000

Hybrids (Hybride Formen) Bei diesen Formen von Social Software treten die Kernkompetenzen mehrerer Kategorien hervor. Webtops | Personalized Homepages (Webbasierte Desktops | Personalisierte Webseiten) (siehe auch Kapitel 3.3)"[...] ermöglichen es, auf andere Quellen so zu referenzieren, dass es in der eigenen Anwendung so erscheint, als wäre es real eingebunden." (OCG-Journal 2006: 21) Darüber hinaus gibt es Services, bei denen es weitestgehend möglich ist, beliebige andere Dienste und Anwendungen im Internet mit allen ihren Funktionalitäten und unter Steuerung durch normale Browserfunktionen in diese eigenen Portale als Module, Gadgets, Widgets oder ähnlichem zu integrieren (z.B. Google, Netvibes, Pageflakes, Protopage und Webjam). Diese Technologien kommen grundsätzlich für den Einsatz als Portalgerüste eines PLE in Frage. Jegliche Art von Social Software kann hier also mit ihren eigenen Funktionalitäten integriert werden, ohne dass der Nutzer darauf angewiesen ist, vorgegebene Dienste zu nutzen. Wenn man die Etablierung eines ePortfolios anstrebt, so kann ein Webtop hierzu erste Ansätze der Software-Integration liefern. ePortfolios (Elektronisches Portfolio)Kernkompetenz ist sowohl die Darstellung der eigenen Person nach außen (Social Networking) als auch seiner erbrachten Leistungen (Social Publishing) zum Präsentieren seiner Persönlichkeit im Laufe seines gesamten Aus-, Fort- und Weiterbildungsprozesses. "The portfolio can provide an opportunity to demonstrate one's ability to collect, organize, interpret and reflect on documents and sources of information. It is also a tool for continuing professional development, encouraging individuals to take responsibility for and demonstrate the results of their own learning." (Eifel, zit. nach Downes 2005) Verschiedene Social Software wird in einem Portfolio integriert angewandt, ist also Bestandteil der Software an sich. Derzeit sind dies vor allem ein Blog, eine Profilseite und die Vernetzung zu Freunden (z.B. eLGG oder eLGGspaces). Zukünftig ist auch die Einbindung von Wikis, Podcasts usw. denkbar. Grundsätzlich können wir bei aller Social Software von einem "user-" bzw. "learner-generated content" sprechen, denn der Lernende wird sowohl zur Produktion als auch Reflexion von Informationen motiviert. Viele Dienste der angesprochenen Social Software lassen sich miteinander kombinieren (z.B. Podcast-Elemente in ein Weblog oder Flickr-Bilder in ein Profil bei StudiVZ). (weiterführende Literatur siehe Kapital 3.5)

Hybrids "Webtops '[...] ermöglichen es, auf andere Quellen so zu referenzieren, dass es in der eigenen Anwendung so erscheint, als wäre es real eingebunden' (OCG 2006: 21). Darüber hinaus gibt es Services, bei denen es weitestgehend möglich ist, beliebige andere Dienste und Anwendungen im Internet mit allen ihren Funktionalitäten und unter Steuerung durch normale Browserfunktionen in diese eigenen Portale als Module, Gadgets, Widgets oder ähnlichem zu integrieren. Webtops reichen von personalisierten Webpages (z. B. iGoogle, Yahoo) bis hin zu Tools, die fast den kompletten Funktionsumfang eines lokalen Betriebssystems aufweisen (z. B. YouOS, DesktopTwo60)." (Bernhardt/Kirchner 2007)