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When Storify appeared on the collective journalism screen a few weeks back at TechCrunch Disrupt, it inspired a lot of oohs, ahhs and speculation as to how it would work for journalists. There are similar curation tools out there, like KeepStream and Curated.by, though they focus primarily on collecting tweets (Correction: KeepStream also allows for Facebook integration). Storify, on the other hand, allows a user to organize various media (text, documents, video, images) and social media (Twitter, Facebook, etc.) into an orderly, linear presentation. The story pieces retain all of their original links and functionality - and the full presentations are embeddable on any site.  It has a very easy-to-use search for social media keywords and works using a drag-and-drop functionality. In other words - it's easy multimedia for even the most technologically challenged journalist.