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Services like Spotify and YouTube are crucial tools in helping the music industry transition from the 20th-century distribution business of selling units, to the 21st-century paradigm of monetizing consumption. On-demand, access-based services will be the foundation stone of the 21st-century music business. Added to that, the majority of consumers simply have no appetite for paying for digital music, certainly not on a subscription basis.  Free and subsidized services are quite simply part of the future.