Our vision is simple: to create a unifying media platform that enables consumers to organize and enjoy their music, photos and videos across all their home devices. We feel that just like you don't use a different browser for every web site you visit (Firefox to read the NY Times, IE to stream Hulu, Chrome to browse YouTube, etc) you shouldn't have to use iTunes for Apple products, Nokia software for Nokia phones, Sony software for Sony products, etc. The typical household today has many such devices and there is a need for a simple and powerful software that connects them.