Plugins: processing data and giving something in return
This is where the entire web becomes a programming platform. You can use this form of WebHooks to allow others to extend your application. Facebook's Application Platform uses WebHooks in this way, and so does Google Wave's robot integration. The general idea is that a web application sending out data via WebHooks will also use the response to modify its own data. At Facebook, when you access an app, Facebook sends a WebHook out to your application saying "Hey, someone's accessing your application, what do I do?!" The application responds with, "Show the user this page..." Facebook does so, and the pattern continues in the same manner as you continue to use the application. At Google Wave, when you do something in a wave, any robot you've added as a participant is notified via a WebHook, and the robot has the ability to modify the wave in its http response. Implement WebHooks in this way in your application if you want to allow others to truly extend and enhance the abilities of your application.
