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GuerillaTweets is a powerful mobile marketing solution that extends Twitter by making hashtags accessible via SMS. With GuerillaTweets, you can promote your events to more people by making posts instantly available to anyone with a cell phone. No Twitter subscriptions or smartphones required - just a simple text code and easy-to-remember keyword is all they need to get your latest hashtag discussion updates, anytime, anywhere.

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It represents a shift in the way consumers communicate with each other and about brands. So what does this mean for marketers?