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Contents contributed and discussions participated by Maria Perifanou

Maria Perifanou

How to Track Social Media Traffic With Google Analytics | Social Media Examiner - 2 views

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    A very interesting article related to the use of Google Analytics and all the steps you need to take in order to use this tracking tool properly.
Maria Perifanou

Journal of Educational Technology and Society - 0 views

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    Special issue of Journal of ETS on learning analytics(ed. George Siemens)  It provides very Interesting articles related to Learning Analytics and models& tools for analytics and much more info
Maria Perifanou

Social Networks Research Report - 2 views

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    This report is the result of an in depth analysis on social networks for a web community project at Wildbit. The report aimed to discover how to attract members, define structure, influence participation, and manage the community in order to design the web site prototypes. This is very useful guidance in order to design/build an effective Social Network e.g. a Linkedin group connected to an LLP.
Maria Perifanou

2012 Social Media Marketing Industry Report - 2012 - 2 views

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    This is a 42-page report contains easy to digest insight into how marketers are currently using social media and their future plans.
    The report will uncover the "who, what, where, when and why" of social media marketing. More than 3,800 of marketers provided the kind of insight that is found here..
Maria Perifanou

Measuring User Influence in Twitter: The Million Follower Fallacy - 1 views

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    This paper analyzed the influence of Twitter users by employing three measures that capture different perspectives:
    indegree, retweets, and mentions.Based on these measures are investigated the dynamics of user influence across topics and time.
Maria Perifanou

Social networks around the world 2010 - 1 views

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    This ia a  quantitative research study that took place in 14 countries worldwide, 7 regions and  2.884 people participated in this:
    This study provides very interesting data related to the use of social media worldwide.
    This could be useful reference for our handbooks..
Maria Perifanou

Social Media Ad Metrics Definitions - 1 views

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    This document specifies standard definitions for Social Media Metrics. It looks very useful in our case as it proposes the way of analyzing the SM presence and the impact of a dissemination campaign supported by SM...and that is our projects' target.

    According to this research social media tools have enabled a dialogue and discovery around this content.  It is the combination of these unique and appealing aspects that defines the true value of social media.   
    Value is derived not only from the primary distribution of branded content but also the additional interactions that result as users share, participate with, and propagate advertising content. In the end, social media adds another layer of value through its ability to engage users and create additional reach.  
    The current Social Media landscape can be broken into three distinct categories:  
    * Social Media Sites 
    * Blogs 
    * Widgets & Social Media Applications 
    This document first defines each of the categories, and then defines the supplemental metrics specific to each.
Maria Perifanou

The Global Social Media Check-up - 2 views

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    This is a  very very interesting study:
    Burson-Marsteller believes that social media tools should be included in the corporate communications strategy. To help companies navigate the social media landscape, Burson-Marsteller has developed an Evidence-Based Communications tool called the "Social Media Check-up" which looks at how a company's social media presence is impacting its overall online health and reputation. It assesses a company's competitive position across the most popular social media platforms. The tool also helps an organization develop a social media presence both internally and externally based on social media best practices
     
     
Maria Perifanou

50 social media case studies and reports that are well worth reading - 1 views

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    This is a very useful blog post that presents 50 Social Media Case Studies Worth Bookmarking. 
    There are  many good practices of the use of social media especially in business sector that can give us also ideas about how these tools were used effectively for dissemination of their products and much more. The tools proposed are  Linkedin, Facebook, Twitter, Youtube, mobile and Blogging and  what IBM gets out of blogging is one of the case studies that are presented here .
Maria Perifanou

How to use social media to solve critical internal communication issues - 1 views

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    This is just an example of the format that our handbooks...just to inspire us.
    This is a report that is not free. It is conducted by MELCRUM  company that focus on  global research and training for internal communication. The report is called "How to use social media to solve critical internal communication issues"
    There are resources related to Web 2.0 strategies to improve collaboration, innovative practices of social media use (case studies), measure the success of social media initiatives simple and effectively reap the benefits that social media brings and many more
Maria Perifanou

10 'Fantastic' Facebook Apps That Will Improve Your Social Presence | Social Media Today - 1 views

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    10 of the most popular Facebook applications that are 100% compatible with timeline, to effectively enhance your social presence on the internet.
Maria Perifanou

Social media: A guide for researchers | Research Information Network - 2 views

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    This guide has been produced by the International Centre for Guidance Studies, and aims to provide the information needed to make an informed decision about using social media and select from the vast range of tools that are available.

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    I'm happy to know that:-) I have used this doc as the basic resource of a short webquest 2.0 for the phd students at the JTEL11 and they liked it as well:-)
Maria Perifanou

Top 100 Twitter Tools | The Web Pitch - 1 views

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     Top 100 Twitter Tools list 
Maria Perifanou

8 Components of Online Trust [Infographic] | Social Media Explorer - 1 views

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    An interesting diagram that shows "The path to building Online Trust"
Maria Perifanou

Social Media Quickstarter - 1 views

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     Vey useful collection of SM guides: Constant Contact have created a simple collection of guides to get you building online social connections fast, in a way that's super easy. 
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    Yes, I found them very useful:-)
Maria Perifanou

Six Must-Use Tools to Effectively Manage Your Social Media | Business 2 Community - 2 views

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    A collection of 6 must - use tools that can help you manage your sm tools
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    Yes.. thats a good point, Katerina.
Maria Perifanou

25 SMART Social Media Objectives | Beth's Blog - 0 views

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     "Leveraging Social Media" is a project that tries to explore how using SMART (http://en.wikipedia.org/wiki/SMART_criteria) specific, measurable, attainable, relevant, and timely objectives can support your sm campaign
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    Great!
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