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We're seeing a huge anti-MOOC backlash now, but never saw an anti-OCW backlash. Why? Perhaps because even though to the public mind they're doing essentially the same things - publishing large collections of curated, high quality, freely available course content - OCW managed the public's expectations better.
In a transmedia presentation, students need to actively seek out content through a hunting and gathering process which leads them across multiple media platforms.
Kress argues that we need to teach students the affordances of different media through which we can communicate information and help them to foster the rhetorical skills they need to effectively convey what they want to say across those different platforms.