Group items tagged

How to write web copy so powerful people can't help buying from you. Online copywriting - like any other type of copywriting - requires a special mixture of talent, skill and salesmanship. There are also specific issues you have to grapple with, from using hypertext to getting people to open your emails.

A wealth of tips, writing support, ideas and information to help anyone who needs to write marketing, publicity or persuasive documents. Sign up to the RSS feed or Twitter account for regular articles @copyblogger on Twitter