Did you know that the images of faces that capture people’s attention can be used to guide people around a website or an ad? I thought it was obvious! However, when I was representing Objective Digital at ad:tech Sydney 09 last week I mentioned it to people, and they were amazed! I realised it was worth posting about it!
Did you know that the images of faces that capture people's attention can be used to guide people around a website or an ad? I thought it was obvious! However, when I was representing Objective Digital at ad:tech Sydney 09 last week I mentioned it to people, and they were amazed! I realised it was worth posting about it!
Heuristic evaluation (Nielsen and Molich, 1990; Nielsen 1994) is a usability engineering method for finding the usability problems in a user interface design so that they can be attended to as part of an iterative design process. Heuristic evaluation involves having a small set of evaluators examine the interface and judge its compliance with recognized usability principles (the "heuristics").