The days of a long-standing, static website are over. Start a blog (preferably integrated with your website) and start leveraging the power of these tools to bring fresh content and high-relevance to your website.
In 2009, an active blog at the centre of your Web presence says that you are ready to have an engaging conversation with your ideal guest today. As such, your blog needs to become the centre of your online Web presence, and that means it's time to prioritize your marketing efforts in the new year.