Social Media Comes Of Age: Blackshaw Reflects On Marketing And The Web In 2008 - 0 views
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Andy Brudtkuhl on 05 Jan 09Great rundown of social media and new media success in 2008
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Andy Brudtkuhl on 05 Jan 092008 was a newsworthy - albeit, topsy-turvy - year for marketers and researchers. Importantly, social media evolved from experimental sideline to a mainstream attraction. Twitter saw huge growth rates, Barack Obama rewrote the rules of digital marketing, and user-engagement, and "service is marketing" Zappos.com re-wrote new rules for building brands and rewiring e-commerce. Facebook trended upward, MySpace held steady, and reputation-broker Wikipedia continued marching to the top of Google search results.