Product Page Optimization Techniques for E-commerce Businesses - 1 views
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adrinawinslet on 11 Jul 19When you're talking about e-commerce websites, the conversion of visitors from the home page to the product pages can be pretty low. Around 2-2.5 percent of the visitors are converted from the home page to the product page, while customers who land directly on the product page boast a conversion rate of 7 percent. This is why optimizing product pages is absolutely necessary for an e-commerce business. To capture your visitors' undivided attention, you must work on some key elements on your product page. Getting them just right is going to take some trial and error. Here are six ways to get started eCommerce Product Pages Optimization. - Product Videos - Engaging and Relevant Visuals - Page Speed - Product Descriptions - Open Graph Tags - Clear Calls to Action The above-mentioned techniques are nothing if not implemented in the right way. Also, it's important you set up your analytics and track your traffic to see where buyers drop out of your sales funnel; only then will you be able to implement the said solutions when and where needed. Optimize your sales funnel according to the data you have, and then improve the product pages and the sales funnel to get the best out of your website.