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This might mean creating some additional bottom-of-the-funnel content to help guide them through their decision-making phase. Most searchers start out in a research-minded phase, scouring the web for products they might be interested in buying. This means they might come to your site, look around, and leave before making a decision. If you have the proper re marketing tracking codes in place, and a good re Marketing PPC Campaign running, you can make sure you stay in front of these searchers so that you're still top-of-mind when they are ready to make a purchase.

The key to managing your eCommerce PPC campaigns is being super organized. The key to being organized is ensuring you are constantly checking and tweaking your ads for maximum success. Why? Because without good organization and management, campaign optimization becomes a logistical nightmare, which can result in over-spending on poor performers or missed sales and traffic opportunities. There are hundreds of Checklist, tips and tactics followed with a view of maximizing profit from the Ad campaign.