07 Checkout Page Design Strategies to Improve Conversion Rates - 1 views
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adrinawinslet on 08 Jul 19Why offer guest checkout? It can reduce abandonment rates. SaleCycle data from a consumer survey found 23% had abandoned a sitebecause they had to create an account. It's much easier for mobile users. Each extra form field or step can be a chore for mobile shoppers. It gets shoppers straight into payment forms. Without registration, potential customers aren't presented with a point that makes them stop and think about continuing. It makes checkout seem like less work. In reality, the same details are generally entered while costumers complete guest checkout, but the flow makes it seem easier for users. You can still provide a registration option. Retailers want customers to register but they can still add the option to create an account at the other end of the checkout process. Find more information about Checkout page design at: https://bit.ly/2S5IqLB