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Smaller online-only retailers are rapidly adopting live chat customer service, Because these companies do not need to invest in brick-and-mortar stores, they can devote more energy toward operating a eCommerce live chat Service. Live chat helps retailers because it allows the company to connect with the customer during the shopping process rather than after a purchase. Marketing leading live chat and messaging features like Proactive live chats that target visitors based on their propensity to purchase or abandon their purchase. Follow Five Tips to Increase Sales: - Surprise your customers  - Prevent Cart Abandonment - Feedback - Anonymous chat - Specialty Chats Finally, retailers must dedicate resources to live chat service representatives and must ensure that they help customers quickly and effectively, which can be costly for the company.