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When we look at an e-commerce website with a bird' eye view; as a whole, we see a normal website with a functioning UX and a routine checkout process. An e-commerce website from the macro-level is nothing but an online store with online aisles and electronic bill counter. It's when we look at it at a micro-level, all the elements come into picture bit by bit. A perfectly functioning website has each one of those elements vastly optimized. Often times, online store owners get into pipe dreaming with the website's front end display. A major chunk of their focus gets drained into the design part and in that process one of the most important part of online shopping, Checkout, gets overlooked. This is where most businesses lose their customers, cart abandonment. Over the years, marketers and e-commerce experts developed multiple ways to tackle this and increase conversion at checkout.