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MediaPost Publications Ad, TV Coalition To Link Consumer Behavior To Media Measurement ...
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Hulu's sharp decline in viewership underscores inconsistency in measuring size of onlin...
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iPhone Becomes Focus Of Media Measurement Consortium | paidContent
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Audit Bureau of Circulations - Virtual Press Room
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IAB Seeking to Set Standards
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Nielsen And McKinsey Form JV To Measure, Analyze Social Media | paidContent
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comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Meth...
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Stepping Up to ROI Measurement - eMarketer
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Analyze this: A sales team's guide to insightful analytics
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'FT' introduces new audience metric :: Media Business
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ABC Releases First Community Newspaper Audit Report, Designed for Smaller Papers
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Nielsen Buys Video Analytics Firm GlanceGuide | paidContent
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Brand Safety Concerns Hurt Display Ad Growth - eMarketer
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Taming Online Ad Chaos
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iAd Solves Some Problems With Mobile Ads-But Not The Most Important Ones | paidContent
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The new advertising metrics - iMediaConnection.com
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Squires: E-Reader Content, Ad Formats Need to be Standardized Immediately - emedia and ...
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Quantcast Goes Global With Local Audience Insights | AJAX & RIA Journal
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Facebook And Omniture Deepen Their Ties For Analytics And Marketing | paidContent
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Confusing Audience Metrics Are Crippling
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