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Etology Launches Japanese Ad Exchange Network AdButterfly.com New Japan Ad-Engine Aligns With Asian Powerhouses CGM Marketing and Technorati Japan to Launch Advertising 2.0 Exchange Network Highlighted Links Etology Home Page About Etology NEW YORK, NY--(Marketwire - November 5, 2007) - Ad:Tech -- Etology, a global leader in "do it yourself" online advertising currently delivering one billion advertisements per day worldwide, today announced the launch of AdButterfly, a Japanese online ad exchange network. By internationally mobilizing their online ad-exchange platform for AdButterfly, Etology is able to provide a focused advertising marketplace for user-generated websites in Japan. With a strong focus on blogs, along with their strategic partnership with CGM, AdButterfly is primed to progressively advance "self-serve" advertising in Japan. AdButterfly's alliance with Technorati Japan further maximizes their innovative platform with a tag-focused engine that utilizes content keywords and ad targets. AdButterfly empowers site owners to determine market value for their ad space, set the price and sell directly to advertisers. AdButterfly's transparent 'tag-vertising' effectively delivers a high-impact open marketplace for sellers and advertisers to focus-deliver in target markets with a higher ROI. "Ad Butterfly is a first-of-its kind ad marketplace that puts the advertisers and the bloggers in touch with each other on equal footing and adds genuine context and respect to a relationship that has suffered in modern advertising. We're really looking forward to testing it in the Japan market and set a standard for authentic conversational marketing worldwide," said Joi Ito, Venture Capitalist, Entrepreneur and Board Member, Technorati. "With AdButterfly we have effectively created a democratic marketplace for Japanese consumers to sell their ad-spaces in a user-driven venue to a robust advertising community seeking to reach a wide-variety of niche Asian markets

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