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More and more businesses are moving their propositions online so that they can interact with their customers wherever they are the world. Shops that were previously restricted to trading in local markets can now sell their products nationally and in many cases globally. Others have reaped the benefits of reducing their overheads such as rent and boosting their profit margins as a result. As the .com bubble of the early 2000s demonstrated however it isn't simply a gold rush. To have an effective and competitive online proposition, an e-commerce site needs to perform well, have high uptime, process requests quickly and smoothly and be secure whenever a user interacts with it.

More and more businesses are moving their propositions online so that they can interact with their customers wherever they are the world. Shops that were previously restricted to trading in local markets can now sell their products nationally and in many cases globally

One particular feature of an e-commerce web site that often sets their hosting requirements apart from those of other brochure sites for example is the fact that they handle, almost by definition, personal and financially sensitive information. Therefore, an e-commerce site's hosting platform must have measures in place to ensure that this information is kept secure.

Of course if an e-commerce site has recurring down time or reliability issues, the consumer may be put off using that site due to the expected hassle it may cause them if, for example, they are half way through a purchase when things go wrong.