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"Powerful marketing strategies can attract customers," this sentence has become outdated now. With the arrival of tech savvy shopping era, eCommerce businesses are forced to implement smart marketing techniques. Omni-channel shopping is the most advance marketing concept where customers are targeted through different channels (including online and offline marketing modes). No matter what channels customers select to get connect with the brand, they are provided with flawless customer experience irrespective of time, place and channel.

Ecommerce giants sometimes fail in delivering the right message to the right person at the right time. Content personalization is the technology that helps in serving the targeted audience. Businesses that market specific products to niche segment of customers can avail benefits by this emerging concept. Let us review the emerging concept in detail.

Customers' online behavior matters to the overall business of any enterprise. There are several factors impacting the overall business performance and customer behavior is one of the most vital one. Be it an online or an offline business, buying decision depends on customer behavior. To study purchase decision, modern businesses conduct several surveys, which helps them design unbeatable marketing strategies in harmony with customer behavior. It is observed that customers avoid thinking much while buying products of lesser value. Market analysts research the market to find the factual data that would help building strategies to take business to the next level.

Conversion is a term holding great significance for any business. In any Magento store, the whole process, right from the visitor entering the store till he checks out, is the actual process to get the conversions.

Know more about the SAP & Marketplace Integration and Its functionality for your Online Business. Here you could no more about your Integration Platform with Knowledge of B2B Marketing as well as B2C Marketing Strategy.