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Survival of any small business among giant businesses is no more a myth. Although , it was the case earlier, but today there are several tactics through which even small enterprises can make room in the global market dominated by big players. Sustainability program helps small scale companies to increase their profitability and improve their company culture. Even the employees can be encouraged to contribute that lets the enterprise grow.

Customers are superior for any business. For building unbeatable strategies, sales professional study the customer-purchase lifecycle. This is how you can get the best out of your Customer Relationship Management (CRM) software implemented in your organization. Studying purchase life cycle method can be used when the sales team has few customers to manage; otherwise following this method will make your organization less productive. When the customers' increase in your organization, you will need a strong and powerful solution that will help you fulfill the challenges of managing number of customers and their data easily.

The term gamification for businesses simply means creating a gaming strategy that involves platforms/resources like websites, online community etc. for motivating target audience to engage with the brand for better business opportunities. The gamification strategy needs to be designed perfectly for boosting ROI through out of the box gaming techniques. The integrated game methodology triggers active participation of customers resulting in customer loyalty.

Top organizations using data cloud are concerned about data security and rely on cloud computing service providers for managing their crucial business data effectively. But do you think that data stored in cloud is secured?

This article mainly focuses on the companies moving their business to the cloud. The essential goal of any company is PROFIT. Marketing professionals build excellent strategies to boost the profit levels making the business successful. Not only CEOs of the enterprise, but also the employees need to focus on some consideration to make the cloud shift a success.

Enterprise Resource Planning system is the primary requirement for every growing business. Without implementing the required systems, sustaining in the market even with the excellent services and promising features is next to impossible. ERP is affordable only by the huge firms is just a myth. The ERP system implemented in the company can develop a win-win situation for both the enterprise and the employees.

Top marketers claim that a logo of a company speaks volumes about its brand story. Of course logo is the identity of your business in the market. It is important to focus on the logo design type before finalizing any design, as it will represent your brand or company worldwide. An uninspired and inappropriate logo cannot interact with and find place in the lives your customers. The same way, eye-catchy logo design will build the brand identity of your business and attract customers easily.

The biggest technology giant Apple has just rolled out its iOS version update i.e. iOS 8.4. It was 30 June, 8 am when the Apple fans, waiting for the biggest music update were served with this new version. Apple has revamped its free music app with this new version. Even the exclusive Beats 1 radio station has started streaming across the globe, as expected!

Today's business era demands comprehensive solutions for simplifying crucial and complex activities. It takes several aspects to make a business successful; technology platform is one the crucial aspects responsible for business popularity/visibility over the internet. Odoo ERP and Magento are the two leading technology platforms serving excellent and accurate solutions to the businesses across the globe.

Enterprises seeking ERP solutions consider several aspects. Except the crucial aim of increasing ROI, there might be other goals too that should be fulfilled with the ERP software implemented in the organization. The ERP implementation process includes steps like analysis of the requirements, planning, features and functionalities offered, professional team and testing the implemented software.

Enterprises implementing agile are moving towards the change affecting the global market immensely. With the change there come the change management strategies that are important for maintaining the flawless performance of the business solutions.

Apache Solr is the modern search technique used widely by online businesses, as it fulfills crucial business objectives. Solr consulting for modern and growing enterprises works beyond expectation. Already established and startups both enterprises leverages unbeatable services of solr consulting and simplify business processes.

Healthcare industry is transforming by adopting the latest cloud storage technology, which is modern data storage technology making healthcare industry avail the latest data storing system trend. Leveraging the benefits of IT ecosystem, healthcare industry has also started to adopt the technological changes like other industries. It can now use intuitive features of cloud computing system and make the big data management process simple and more effective.

Growing businesses demand technology evolution and frequent product releases. Software development companies, be it a startup or a well-established web service providers focuses on the products and its development mechanism. With the emergence of development platforms and distinct domains, there also raises the need of quick and scalable product development solutions. Rapid application development is the solution that streamlines business requirements with the efficient web solution developed.

Software service providers have great team including developers, analysts, QA testers and UI designers. Each phase holds equal importance and the contributions of every individual member of the team are pivotal in the business software development process.

Implementing ERP is an expensive process. So how can any organization afford to let the implemented ERP system collapse. Consider the end users i.e. employees of the organizations and reinforce the training program instead of using the ERP system with less or no knowledge.

Marketing strategies that require long execution time for effective result are outdated. Today's marketing strategy needs to be refined with the changing user needs. It's the time to get reactive over being proactive (which was a requirement earlier).

Top authorities wish their organizations could have highly motivated, dedicated and passionate employees. To make the workplace a highly productive area, it is important that an organization must have such atmosphere that boosts work efficiency of employees across the organization. Well, the workplace scenario may not be simple and perfect all the time. Along with the enthusiastic type of employees, there are employees that fall in the category of over enthusiastic employees, which affect the organization remarkably. To handle them, leaders and managers need special skills and strategies.

To keep pace with the current online shopping trend, the need and development of eCommerce websites have increased manifolds. The range of eCommerce platforms selected by online merchants to build their e-store, requires special considerations like, better performance, easy navigations, attractive designs, reliable products, secure payment checkouts and dependable shopping cart implemented. Why is a shopping cart of any eCommerce website so important? Does it matters?

Email marketing has always been a tedious task for digital marketers. It involves human efforts in building effective strategies that can create a power packed impact on the readers. It is true that every email marketer does not get success in email campaigns they conduct. There are several aspects that should be considered while planning for email marketing. In fact, several surveys have also been conducted to help building effective email marketing campaigns to impress readers and generate leads.