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Developing and running a successful eCommerce store is much more than just building it and making it live. Marketing is the segment you cannot afford to neglect for optimization.

As dot com technology has influenced the globe marketplace; it has also offered a great platform to several aspiring entrepreneurs. These days having a brilliant and offbeat idea with a PC and a small capital is all that can become your initial tools to venture into the world of e-commerce.

Remember: "Website represents business to the internet users!" This sentence is no more just a belief, but a reality. There are several businesses that totally depend on their website and online customers. eCommerce websites is the biggest example that proves online business website is as crucial as bricks and mortar store. The changing world aims to make internet as their prime requirement after food and shelter.

Social media is a huge platform for businesses to gain popularity over internet. Your eCommerce enterprise can gain tremendous traffic using this platform effectively. Likes, comments or Tweets can build or malign your professional reputation over social media.