It is read by screen readers in place of images allowing the content and function of the image to be accessible to those with visual or certain cognitive disabilities.
It is displayed in place of the image in user agents (browsers) that don't support the display of images or when the user has chosen not to view images.
It provides a semantic meaning and description to images which can be read by search engines or be used to later determine the content of the image from page context alone.
WebAIM: Appropriate use of alternative text - 0 views
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The first step when determining appropriate alternative text for an image is to decide if the image presents content and if the image has a function. In most cases, an image will only have a function if it is contained within a link.
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NOT use the phrases "image of ..." or "graphic of ..." to describe the image.
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WebAIM: Links and Hypertext - Hypertext Links - 0 views
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Users should generally be alerted to links that lead to non-HTML resources, such as PDF files, Word files, PowerPoint files, and so on.
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nearly everyone agrees that users ought to be alerted when the link does not open in the current window or frame.
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As with file types above, these icons (with appropriate alternative text) must appear within the link rather than just after it.
Designing for Dyslexics: Part 3 of 3 - Accessites.org - 0 views
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Shorter line lengths and narrower text columns make reading easier.
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Consider setting a percentage width for text areas and set the margins to “0 auto” via CSS. The page side margins will then increase proportionately on wider screens.
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Most browsers have a default line-height of around 1em. This normally results in closely packed lines of text. Increasing the line-height to around 1.3em immediately makes longer lines of text easier to read. Likewise, ensure that paragraphs are visibly separated. Don’t be afraid of white space. Use it to enhance readability.
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