Projektmanagement 2.0 [Project Management 2.0]

It's common to hear the all-purpose methodology nullifier from the client or salesperson, "But this is a small project!" The inside project manager hears this phrase when he tries to convince the project sponsor that a project plan, a materials list, and a written scope are necessary. The external IT service provider hears it from the salesperson when she tells him that the new engagement he's selling should include an additional 15% estimate for project manager duties.

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Does this have anything to do with Project Mangement? I don't see the connection.