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Blogger Raleigh Werberger, a high school history and humanities teacher, describes a PBL unit that flipped a class from 'just good enough' to creating a working business model and seeking funds to launch a startup. The creative approach to teaching students on multiple levels, including how to market a start-up, and how to make sure students have genuine vested interest in success shows a great way for students to be engaged in their own learning. As the article points out, "[Students'] social media use took on more significance and had a more authentic stake for them, as students began communicating with web journals and community organizations to expand their online presence and gain 'endorsements' for their products." This is a great way to bring students together for a project that demonstrates real life lessons.