Finding the balance between making a website accessible and integrating the latest web 2.0 technologies isn't one that is mutually exclusive. The deployment of accessibility standards and technologies can bring new benefits and opportunities for business advantage. In general terms accessibility can benefit a broader audience and improve website performance for users. This article focuses on how website editors should factor in accessibility for users of all disabilities. The content should be the ground work for all websites and all the other fluff can be added later on.