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Some interesting things to make sure you aren't 'conned' into paying more! 50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?

Post by Dave Snowden on the poewer of story and narrative.