After consulting with lots of people I've never seen so much confusion regarding how estimates are dependant on Google.
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person under pays.
Neither of these are now true. It's rather a combination of these. This confusion has lead many to pay way to much for there bet situation simply because they don't begin to see the need in tracking estimates.
Let me give an example: to you
Bidder 1: Max Bid is.55 but gives.51 per click.
Bidder 2: Max Bid is.50 but gives.21 per click.
Bidder 3: Max Bid is.20 but gives.06 per-click.
Bidder 4: Max Bid is.05 but pays.02 per-click.
Bidder 5: Max Bid is.01 and pays.01 per click.
Hopefully you're seeing a pattern here. The stark reality is that you really spend just one penny over anyone below you's Maximum Bid.
But then how come it essential to observe bids you may ask if Google makes you only pay 1 cent over the Max Bid of-the person below you?
Inside the senario above-the best value situation will be in #2 because #2 is spending 30 cents less per-click than bidder number 1. The bet distance difference between position #2 and #3 is only 1-5 cents.
So you can have nearly as many ticks as position number 1 for over half the price. If you have 1,000 ticks position #1 is paying $510 and position #2 is paying only $210. You're protecting over half meaning increased income to your company.
But here a bidder can use a dirty trick to raise how much you are spending per bid with a little known method that I call Bumping!
Let us say you are Bidder 2 and you get accustomed to paying 21 cents per click.
If Bidder 3 is experienced (and more and more buyers are) h-e could Enhance what you are paying.
He/She may improve their Max Bid to 49 cents, while still only paying 6 cents per-click. All the sudden you're paying over double per-click than what you were paying before. For more information, consider glancing at: click here.
With Google being more and more competitive this is happening more frequently and is employed to cause you to over pay for your ticks, put you out-of business or drop your position, in order that they can take over position #2 for a lower price than what you are paying.
In order to avoid having this happen to you, you really should check all your offers to ensure that no one is 'BUMPING' you. But, since most people are constantly changing their bid prices within the key words you have, it is extremely hard to keep up with monitoring this without a particular software..BraceAbility 8120 Jennings Dr. Cedar Falls, IA 50613 866-712-7808
Some people believe that you pay what your Max Bid is and others believe that you pay 1 penny more than the
person under pays.
Neither of these are now true. It's rather a combination of these. This confusion has lead many to pay way to much for there bet situation simply because they don't begin to see the need in tracking estimates.
Let me give an example: to you
Bidder 1: Max Bid is.55 but gives.51 per click.
Bidder 2: Max Bid is.50 but gives.21 per click.
Bidder 3: Max Bid is.20 but gives.06 per-click.
Bidder 4: Max Bid is.05 but pays.02 per-click.
Bidder 5: Max Bid is.01 and pays.01 per click.
Hopefully you're seeing a pattern here. The stark reality is that you really spend just one penny over anyone below you's Maximum Bid.
But then how come it essential to observe bids you may ask if Google makes you only pay 1 cent over the Max Bid of-the person below you?
Inside the senario above-the best value situation will be in #2 because #2 is spending 30 cents less per-click than bidder number 1. The bet distance difference between position #2 and #3 is only 1-5 cents.
So you can have nearly as many ticks as position number 1 for over half the price. If you have 1,000 ticks position #1 is paying $510 and position #2 is paying only $210. You're protecting over half meaning increased income to your company.
But here a bidder can use a dirty trick to raise how much you are spending per bid with a little known method that I call Bumping!
Let us say you are Bidder 2 and you get accustomed to paying 21 cents per click.
If Bidder 3 is experienced (and more and more buyers are) h-e could Enhance what you are paying.
He/She may improve their Max Bid to 49 cents, while still only paying 6 cents per-click. All the sudden you're paying over double per-click than what you were paying before. For more information, consider glancing at: click here.
With Google being more and more competitive this is happening more frequently and is employed to cause you to over pay for your ticks, put you out-of business or drop your position, in order that they can take over position #2 for a lower price than what you are paying.
In order to avoid having this happen to you, you really should check all your offers to ensure that no one is 'BUMPING' you. But, since most people are constantly changing their bid prices within the key words you have, it is extremely hard to keep up with monitoring this without a particular software..BraceAbility
8120 Jennings Dr.
Cedar Falls, IA 50613
866-712-7808