In the past, prospects primarily accessed information about a company by interacting directly with a salesperson.
Successful Social Marketing is So Much More Than Social Media | ClickZ - 0 views
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As media evolved, mass ads, events, direct mail, and more recently, email, have been the primary tools for engagement.
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Given the number of consumers posting, blogging, tweeting, liking and sharing, the question for marketers is no longer, Should I use social? It's, How do I use social to its full potential?
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