YouTube - Dark Knight - Viral Marketing Campaign - 0 views
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digrafem on 15 Sep 10Смотрела не внимательно, но как я поняла, там показаны элементы рекламной камании фильма - есть интересные идеи. In May 2007, 42 Entertainment began a viral marketing campaign utilizing the film's "Why So Serious?" tagline. A transmedia experiment with over 10 million particpants in over 75 countres that played across hundreds of web pages, interactive games, mobile phones, print, email, real worl events, video and unique collectibles