For the last three months I have been hard at work learning SEO by optimizing a local small business website. The business is called Giggly Wiggly Preschool and is located in the Seattle suburb Issaquah, Washington. This Issaquah Preschool was the preschool I attended many years ago, so I am happy I was given the chance to give back to it. Optimizing for local search is a great way to learn SEO because there is less competition and it is easier to maintain a small and focused scope. It has been a slow process but has taught me a lot. The following is a checklist of all the tasks that have been necessary for me to generate great results. My hope is that this list can be used by inexperienced SEOs who are looking to learn the trade. (As a bonus, I have included checkboxes so you can print this and complete it in your spare time.)
Virtual Me on 14 Oct 11ettings. This keeps you from having problems with existing pages. Copy the contents from About.html and create a page called About Copy the contents of your other files and make pages with the exact same names. If your page names are different than the titles, you can edit the permalink to match the filename (without the html extension). Once the data is copied and you have the look you want, change the permalink to /%postname%.html For PAGES (Not POST) to use the HTML extension you need a plugin as WordPress only applies the Permalink structure to the posts. Recommended HTML Extension Plugin
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