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What's interesting about this is not so much that some Chinese rivers are full of trash - this should not come as a great shock to anyone - but that it is a clever way of making a local issue into a national one. Sina Weibo has proved to be fertile ground for this, and we have seen the same story play out with corruption over the past few years and more and more weibo users realize that corruption isn't just a local issue after reading weibo accounts of "local" corruption all over the country. Deng Fei appears to be trying something similar here, as while one river being full of trash is a local problem, everyone's rivers being full of trash might point to a larger problem.